Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

YouTube and Video Optimization

From a social media marketing standpoint, YouTube isn't an ideal social site because of the way it hoards PageRank (video pages can't have external links on them, and external links are nofollowed everywhere anyways, including on your user page), so it c… more »
Posted by Stephan Spencer on 05/02/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines, Branding, Social Networking social media marketing, social media optimization, universal search, video optimization, youtube            

Does your brand have what it takes to go viral on YouTube?

Success on YouTube is as much about effectively tapping the social network as it is about the content. Brand-building viral videos such as the ones I blogged about recently only happen if the conditions are right. If you don't follow MarketingProfs, y… more »
Posted by Stephan Spencer on 04/19/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Social Networking viral marketing, viral videos, youtube, youtube marketing            

Clever YouTube Marketers

It can be really hard to compete for eyeballs in YouTube with so many videos being posted every day. Some marketers manage to stand out in the crowd with their videos. Here are a few I think are worth mentioning... Will it Blend? by Blendtec -- Tom Di… more »
Posted by Stephan Spencer on 03/23/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Branding, Social Networking viral marketing, viral videos, youtube, youtube marketing            

Google Video vs. YouTube

I have to say I prefer YouTube over Google Video, although the audio tends to be out of sync with the video, it's hard to locate the gems from all the crap, a lot of the comments are "if you liked that then check out this video" spams, and you can't down… more »
Posted by Stephan Spencer on 05/24/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Community google, google video, video search, viral marketing, youtube