Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
S M T W T F S
 << <   > >>
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30    

Die-hard Woot.com addicts swarm the etailer on Christmas Day

What shopper in their right minds would order "Random Crap" from an etailer who describes the offering thusly: Little do they know, when their packages arrive They'll open them up and exclaim, "What's this jive? "I thought I might get a giant-screen T… more »
Posted by Stephan Spencer on 12/25/2006 | Permalink

Comments (7)| Comments RSS | Filed under: Online Retail woot, woot.com            

Ecommerce Best Practice Tip #8: Incorporate discussion forums into your ecommerce site

Discussion forums encourage customer participation, getting customers and prospects to stay longer which means more interaction with your brand. They drive repeat visits too. Some customers become "regulars" on your forums -- which should, hopefully, lea… more »
Posted by Stephan Spencer on 06/14/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Ecommerce, Community, Online Retail best practices, discussion, etailing, forums, long tail, seo, user-generated content, woot.com