Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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An insider's perspective on Wikipedia and SEO

I had the pleasure of interviewing a well-respected Wikipedia editor who specializes in Wikipedia articles about search engine optimization. He also happens to be an SEO consultant. His name is Jonathan Hochman. The interview covers a range of things inc… more »
Posted by Stephan Spencer on 03/13/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Wikis podcasts, seo, wikipedia            

Wikipedia changes the game, but the game isn't over

I blogged last month about Wikipedia and SEO. There are a number of considerations when making edits, creating entries, and passing the "Notability" test -- practices to avoid so you don't run afoul of their guidelines and so on. Well folks, the game… more »
Posted by Stephan Spencer on 01/23/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Wikis link building, link gain, link juice, nofollow, pagerank, search engine spam, seo, wikipedia            

Editing Wikipedia for SEO?

It's getting a bit ridiculous how often Wikipedia shows up on the first page of Google for just about every search imaginable. Micropersuasion has noticed it for brand searches. Google's getting a bit lazy I think to give Wikipedia carte blanche access t… more »
Posted by Stephan Spencer on 12/15/2006 | Permalink

Comments (15)| Comments RSS | Filed under: Search Engines, Wikis link building, seo, wikipedia            

How graph theory relates to your links looking unnatural to Google

When I blogged earlier this month about some things Matt Cutts from Google had to say about linking, I mentioned something called "cliques" from graph theory. Let me elaborate on this further... I don't want to bore you all with Graph Theory (although… more »
Posted by Stephan Spencer on 08/26/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines cliques, graph theory, naturally-occurring neighborhoods, symmetrical linking, wikipedia            

Wikis for marketing

Imagine launching a website that your readers can actually edit. That in a nutshell is a "wiki." Sound scary? Sometimes it goes horribly wrong. For instance, the LA Times launched a wiki for their editorials, then promptly removed it after it started… more »
Posted by Stephan Spencer on 06/30/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Wikis online encyclopedia, wiki, wikipedia, wikis for marketing