Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

November 2008
S M T W T F S
 << <   > >>
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30            

SEO for Ecommerce Sites - Watch my webinar recording FREE

A couple weeks ago I was invited by the folks at Elastic Path to speak to their clients and partners via webcast on a topic that's near and dear to my heart -- any guesses? -- yup, SEO. The webinar, titled "SEO Secrets for Online Retailers" was an hour long and is archived and available for playback over at SlideShare.net. Incidentally, speaking of SlideShare, I met one of the founders while at WordCamp this past weekend. There she announced that Tuesday (which is today) they would be unveiling audio recordings synchronized to the Powerpoint, so you can advance a slide at a time and the audio jumps to that part of the presentation. Tres cool! As one of the first slideshows with synchronized audio, this SEO Secrets webinar made it to SlideShare's most viewed slideshows list for today! :-)

Watch the webinar and let me know what you think of the content and of the SlideShare format. If you prefer the SlideShare format over a screencast in Flash (like this one), I'll upload a bunch more onto SlideShare.

Posted by Stephan Spencer on 07/24/2007 | Permalink

Comments (8)| Comments RSS | Filed under: Search Engines, Ecommerce, Online Retail ,            

Free "Long Tail of Natural Search" webinar this Thursday

My company, Netconcepts, is hosting a webinar on the topic of our recently-released white paper "Chasing the Long Tail of Natural Search". This presentation will take place on September 7 at 11.00am Central, and is open to all.

If you want to...

  1. Discover how large your long tail sales opportunity really is — and how much you may be missing
  2. Learn how multichannel merchants are leveraging their brands into unbranded "long tail" keyword markets
  3. Uncover the secrets of "Page Yield Theory" and its power to exponentially grow your ecommerce sales

then...

Sign up now!

Posted by Stephan Spencer on 09/04/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines , , ,            

Webinar today on email marketing: 10 campaign critiques

Hope you can make it for my MarketingProfs webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse, today at 12pm Eastern. It's free for MarketingProfs Premium Plus subscribers, and $99 for others. I'll be doing another MarketingProfs webinar next month (Sept 14) too, Getting Google to Love Your Website... Again. So you might as well subscribe to their Premium Plus package and then catch both of my webinars!

Posted by Stephan Spencer on 08/24/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Email , ,            

Get your email campaign or newsletter critiqued in front of a live audience

There are a couple of slots still open in my list of campaigns to critique in my upcoming MarketingProfs webinar on email marketing. If you are DEFINITELY going to attend my webinar, Email Marketing Success: 10 Campaigns Examined for Better and for Worse, next Thursday at 12pm Eastern (note that it's not free, you have to either be a MarketingProfs Premium Plus member or pay a $99 fee), then there's still time to send me an example of an email campaign or newsletter for me to critique live during the webinar.

Send your single email marketing sample to emailcritique@netconcepts.com along with the answers to the following questions:

  1. What was the product or service you were promoting?
  2. Who was the target audience for this campaign?
  3. How many recipients did you send to?
  4. When was the email campaign sent? (month, year)
  5. What was your objective with this email?
  6. What were the results? (open rate, clicks, sales)
  7. Anything else you want to share?

If you're not brave enough to have your campaign/newsletter critiqued in front of an audience of marketers, that's fine. You can still attend and learn a lot!

Posted by Stephan Spencer on 08/17/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Email , , ,