Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Web content really IS critical!

Today I had the pleasure to hear web content guru Gerry McGovern speak at a full-day workshop in Wellington, New Zealand. He's got to be one of the very best speakers I've ever heard! His course material, his sense of humor, his thought-provoking insight… more »
Posted by Stephan Spencer on 08/26/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Content content critical, gerry mcgovern, pageviews, web_content, web_copy            

Writing Content with PERSONALITY

Most web copy has no soul... it's mostly just personality-less drivel. Nick Usborne makes a great point in Net Words about how most newsletter subscription confirmations seem to be written by the same personality-less person and how a company's personali… more »
Posted by Stephan Spencer on 07/12/2004 | Permalink

Comments (1)| Comments RSS | Filed under: Content mailinator, net words, nick usborne, web_content, web_copy, writing content