Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Coolest new web analytics tool you've never heard of

One of the 5-minute "lightning round" sessions at Web 2.0 Expo on Sunday night was the folks from Nitobi demoing their brand new Robot Replay technology. All I have to say is... WOW!! Every one of you readers HAVE to go check this tool out. It is a free… more »
Posted by Stephan Spencer on 04/19/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Web Analytics tracking, web metrics            

The Problem with Embedding Tracking Codes in your URLs

The problem with embedding a tracking code into URLs to track referrals from particular marketing campaigns or from particular partners is that inevitably those URLs end up in other places, such as in the search engines. Thus your referral numbers become… more »
Posted by Stephan Spencer on 05/08/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines, Web Analytics google, tracking codes, urls, web metrics, web stats