Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Wacky Viral Marketing

With the glut of online marketers and the holiday season gearing up, many businesses are having a hard time getting your attention. Enter the world of the weird, the wacky, and the downright crazy to make you go "Hmmm..." Have you seen the "Mentos Int… more »
Posted by Stephan Spencer on 08/15/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Web Marketing, Branding buzz marketing, viral marketing            

Does your brand have what it takes to go viral on YouTube?

Success on YouTube is as much about effectively tapping the social network as it is about the content. Brand-building viral videos such as the ones I blogged about recently only happen if the conditions are right. If you don't follow MarketingProfs, y… more »
Posted by Stephan Spencer on 04/19/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Social Networking viral marketing, viral videos, youtube, youtube marketing            

Clever YouTube Marketers

It can be really hard to compete for eyeballs in YouTube with so many videos being posted every day. Some marketers manage to stand out in the crowd with their videos. Here are a few I think are worth mentioning... Will it Blend? by Blendtec -- Tom Di… more »
Posted by Stephan Spencer on 03/23/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Branding, Social Networking viral marketing, viral videos, youtube, youtube marketing            

Partnering up has its advantages

Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors… more »
Posted by Stephan Spencer on 07/27/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Web Marketing, Online Advertising content partners, marketing partners, microsites, sponsored content, viral marketing            

Microsites with "pass it on" appeal

Microsites can be really good at going "viral" if they are clever and have "pass it on" appeal. Subservient Chicken, Burger King's microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands b… more »
Posted by Stephan Spencer on 06/16/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Branding, Online Advertising microsites, viral marketing            

Google Video vs. YouTube

I have to say I prefer YouTube over Google Video, although the audio tends to be out of sync with the video, it's hard to locate the gems from all the crap, a lot of the comments are "if you liked that then check out this video" spams, and you can't down… more »
Posted by Stephan Spencer on 05/24/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Community google, google video, video search, viral marketing, youtube