Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

May 2008
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Video Tutorial: Discountflies.com

Sometimes, I get the chance to update my website critiques through video presentations. Last February, I had devoted some time to Discountflies.com. Over a year and a half later, I was able to revisit their site through a video tutorial.

You will need Flash Player 9 or above to view the video, hosted on Practical eCommerce. To see it, please click on Video Tutorial: Discountflies.com.

Posted by Stephan Spencer on 11/21/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Design seo tutorial, video, website critique            

Video Tutorial: Balancedlifeproducts.com

Early, in January of 2006, I had given a site called "Balancedlifeproducts.com" an in-depth web critique at their request. Through the critique, I found that they had a number of issues ranging from no attention to inbound links and PageRank to poor keyword choices and title tags. I decided to revisit their progress, by reporting their findings in a video tutorial.

To see the tutorial, click on Balanced Life Products: SEO video tutorial. You will need Flash Player 8 or above to view the presentation hosted on Practical eCommerce. Enjoy! :-)

Posted by Stephan Spencer on 11/20/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines seo tutorials, video, website critique            

Lifelong learning

I just got an email from one of my (Netconcepts') first clients (circa 1995) that he's now completed his MBA, doing it while still working full-time as a marketing exec. It takes a lot of courage to get an MBA after being in the workforce for several decades. Way to go, Greg!

Lifelong learning is where it's at. Even if you don't go back to school, you need to keep developing your brain and your skills.

Once you stop learning, you become a dinosaur, unable to compete in this increasingly complex world. This has never been truer, considering that technology is advancing at an exponentially faster rate.

Simultaneously, technology — such as the Internet and podcasting — is breaking down barriers, making it easier than ever before to access knowledge and information once only available to the priveleged elite. For example, MIT are making publicly available course materials and videos of lectures — for FREE! It's not just MIT, there are Stanford Graduate School of Business MBA lectures and UC Berkeley lectures too, for example.

If nerdy professors aren't your cup of tea, then how about business leaders and technology pundits? IT Conversations offers some amazing material, again all for free. Such as talks from Malcolm Gladwell and Tim O'Reilly. And entire conferences such as Web 2.0, PopTech and Accelerating Change, all of which I highly recommend.

The way I make time for learning is by subscribing to podcast feeds of this material and having it download to my iPod. Whenever I work out at the gym or go for a bike ride or drive to the office I'm listening to gurus rather than singers or DJs.

Speaking of gurus, here are two to definitely listen to: Steve Jobs (from his commencement speech at Stanford in 2005), and the Dalai Lama when he was a visiting lecturer at Stanford. Download from here (iTunes required).