Split testing your home page
Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories:
Why home page testing is a good idea:
- There is a lot of traffic.
- It can be influential.
- The home page gets a mix of traffic types.
Why homepage testing is a bad idea:
- The traffic is highly variable over time.
- There are more than just prospects hitting your homepage.
- Determining the goal can be a challenge.
- Any change you make will affect your search engine rankings.
Read on to learn more...