Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Monitor the Back Channel

It's hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what's happening on Twitter at the same time. But that's exactly what a good presenter or good moderator needs to do these days… more »
Posted by Stephan Spencer on 08/25/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Why Zappos is into Twitter - CEO Tony Hsieh speaks

I had the pleasure of interviewing via email Tony Hsieh, the CEO of online shoe retailer Zappos.com, for an article I wrote for the August issue of Multichannel Merchant. Zappos is a real innovator among online retailers in a lot of areas, not the least… more »
Posted by Stephan Spencer on 07/31/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Getting into Twitter: My Take

Have you heard of Twitter? Do you know what it is? Do you use it? I'm no early adopter (when it comes to Twitter), but I finally gave it a go over the last couple weeks. I had a Twitter account for a number of months, but I hadn't spent any time with… more »
Posted by Stephan Spencer on 03/06/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Social Networking twitter, twitter marketing