Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Underdog, Teoma, does it differently; authorities, hubs, and topical relevance

From an SEO standpoint, there is consensus among experts - Google, Yahoo and MSN are it. However, there’s a yappy little underdog called Teoma, which, despite its size, is a good contender in the search engine stakes. Teoma, which means "expert" in Gae… more »
Posted by Stephan Spencer on 10/23/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines ammon johns, ask jeeves, google, keyword dependent, link popularity, marketingprofs, msn, pagerank, seo, teoma, thought leaders summit, yahoo            

Expert advice on e-mail marketing - download it for free

My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about su… more »
Posted by Stephan Spencer on 09/01/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email email marketing, forrester research, jim sterne, marketingprofs, podcasts, rokhrastnik, rss, shar vanboskirk, thought leaders summit            

Link buying - ethical or unethical?

A pet peeve among panelists in a recent SEO Thought Leaders Summit was the engines' opposition to the tactic of link buying. Christine Churchill had some wise words to share about link buying: Search engines like to take the hard line and categorize thi… more »
Posted by Stephan Spencer on 08/28/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines brand visibility, christine churchill, ethics, link buying, seo, site traffic, thought leaders summit            

Executive summary of the Blogs for Marketing thought leaders summit

My executive summary of the MarketingProfs thought leaders summit on "blogs for marketing" has been published on MarketingProfs.com as a two-part article series (part 1 came out last week, part 2 came out this week): A Business Case for Blogging: Tho… more »
Posted by Stephan Spencer on 05/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Shameless Self-Promotion, Blogging blog marketing, marketing blogs, marketingprofs, thought leaders summit            

Blogging for marketing - hear it from the horses' mouths

MarketingProfs has kindly made available for 30 days the audio recording and the transcript from the Thought Leaders Summit on "Blogging for Marketing", a teleconference I led back in March. After that, only Premium Plus subscribers will have access to t… more »
Posted by Stephan Spencer on 05/14/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Blogging marketingprofs, teleconference, thought leaders summit            

Email marketing thought leaders

Yesterday I conducted another Thought Leaders Summit for MarketingProfs. This one was on email marketing. I had the pleasure of facilitating a conversation between some leading minds in the email marketing space, including Jim Sterne, author of several e… more »
Posted by Stephan Spencer on 04/19/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Online PR email marketing, marketingprofs, rss, thought leaders summit