Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Tag your Blogs and Company Sites for Users and SEO

Tagging isn't just a tool for usability (even though it's typically mostly thought of in those terms), it's also a powerful weapon for search engine optimization. That's because tagging allows you to rejig your internal hierarchical linking structure, fl… more »
Posted by Stephan Spencer on 11/19/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Usability, Content, Blogging tag clouds, tagging            

Your website, powered by WordPress

Remember those old commercials... "This is your brain. This is your brain on drugs." ? Well, if you do, then just imagine a take-off on the commercial... "This is your website. This is your website on WordPress." But in this version, imagine the latter i… more »
Posted by Stephan Spencer on 12/29/2006 | Permalink

Comments (38)| Comments RSS | Filed under: Search Engines, Content, Blogging cms, content management, microsites, seo, tagging, wordpress            

Better living (searching) through meta data

Wouldn't it be cool if business websites were all tagged with meta data like: business hours geolocation (latitude & longitude) NAICS code (the successor to SIC code) physical & mailing addresses Just imagine what a search engine could d… more »
Posted by Stephan Spencer on 02/15/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines geocoding, geolocation, geotagging, meta_data, meta_tags, search_engines, seo, tagging            

Tagging, tag clouds, and auto-tagging

Tag clouds, a Web 2.0 sort of user interface for navigating tagged content a.k.a. folksonomies, gives certain hyperlinked keywords a larger font size treatment than others. These links lead to various category pages, tag pages, or search results pages.… more »
Posted by Stephan Spencer on 12/13/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Usability, Search Engines, Blogging folksonomies, swickis, tagging            

Essential Checklist for Starting a Blog

Raj Setty offers some great pointers for starting a business blog in his Blogging Starter Checklist: Register a domain name with your name and redirect to your blog. Get a "Creative Commons License" Get a feedburner account and direct feeds thr… more »
Posted by Stephan Spencer on 11/13/2005 | Permalink

Comments (11)| Comments RSS | Filed under: Blogging akismet, blog checklist, buzzcloud, eurekster blog, favicon, flickr, raj setty, spam karma, tag cloud, tagging, technorati, wordpress