Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2008
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Blog SEO Tip #7: Heading tags

Heading tags (H1 through to H6) are given more weight by search engines than regular body copy. So they should be used wisely to reinforce the page's overall keyword theme. The posting date should never be within an H1 tag, because you're NOT trying to rank well in the engines for a date. Instead, wrap an H1 tag around your category name or tag name on your category page or tag page, respectively. Then make the titles of your blog posts H2 tags, so that on a category or tag page, the category/tag words can be the only H1 on the page and thus can convey greater emphasis than the post titles.

You could even take this idea a step further and make the post title display within an H1 tag if it's a Sticky post, and within an H2 if a normal post. (See my last post for more on the benefits of Sticky posts for SEO.) Check out this example category page on BusinessBlogConsulting.com where I did just that.

Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (9)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, h1 tags, headings, search engine marketing, seo, sticky_posts            

Blog SEO Tip #6: Make "sticky" posts

A "sticky" post is one that always appears at the top regardless of the date/time posted. The "sticky" feature is available in some blog systems by default (e.g. Blogger.com) and in others through the use of a plugin (e.g. the Adhesive plugin for WordPress).

Why would you ever want to make a post sticky? Because it's an easy way to improve the keyword prominence on a category page or tag page. If you're not familiar with the concept of keyword prominence, it's simply this: the higher up on the page your targeted keyword is, the better you'll rank. So, having keyword-rich intro copy that consistently appears at the top of a category page or a tag page will give you good keyword prominence and help you maintain a stable keyword theme for the page even when old posts fall off the page and new posts appear.

You can achieve this with a blog post containing your desired keyword-rich intro copy, categorizing/tagging it so that it appears on the desired page and making the post "Sticky" so that it stays on the top of the tag page. Back-date the post so it doesn't appear on the top of your home page, just on the appropriate category or tag page. With the Adhesive plugin, you should select the "Show Sticky Posts Only on Category Pages" option in the configuration settings to ensure that they never appear on the home page. If you're also using UltimateTagWarrior to create tag pages, you'll need to edit the following line (which appears twice) in the Adhesive plugin from:

if(!adhesive_get_options('category_only') || is_category())

to:

if(!adhesive_get_options('category_only') || is_category() || is_tag())

If you aren't able to make posts sticky for whatever reason, then a kludge to still get the desired effect would be to put your intro copy directly into your template/theme and use a series of if/then statements to determine which copy to display based on which category/tag is active.

UPDATE: Here is an example category page where I've added some intro copy in the form of a Sticky post.

Posted by Stephan Spencer on 02/26/2006 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, search engine marketing, seo, sticky_posts