Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
S M T W T F S
 << <   > >>
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Monitor the Back Channel

It's hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what's happening on Twitter at the same time. But that's exactly what a good presenter or good moderator needs to do these days… more »
Posted by Stephan Spencer on 08/25/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Why Zappos is into Twitter - CEO Tony Hsieh speaks

I had the pleasure of interviewing via email Tony Hsieh, the CEO of online shoe retailer Zappos.com, for an article I wrote for the August issue of Multichannel Merchant. Zappos is a real innovator among online retailers in a lot of areas, not the least… more »
Posted by Stephan Spencer on 07/31/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Avatar Importance

When you sign up for just about any social network, you have the option to upload an image that will represent you. No matter what the social site, you'll want to associate an image with your online identify. This image is your "avatar." It's your online… more »
Posted by Stephan Spencer on 05/13/2008 | Permalink

Comments (5)| Comments RSS | Filed under: Social Networking avatars, social media marketing, social networking            

Star Struck by the Social Media "Power Users"?

When anyone first gets into social media, on any site, there is one thing they all notice quickly – there are power users. Power users are the ones who submit a ton of stuff, comment on everything, have hundreds if not thousands of friends and followers… more »
Posted by Stephan Spencer on 04/08/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Social Networking social media, social networking            

Making "First Contact" and the Role of IM in Social Media Marketing

When you use any social media outlet, one of the major hurdles is making friends. How you go about making friends will make or break your reputation on whichever service you are on. One of the best ways of making real friends and connections through so… more »
Posted by Stephan Spencer on 04/07/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Social Networking instant messaging, social media, social networking            

Real Social Media Friends

Social networking is all about being social and networking - duh ;) The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on y… more »
Posted by Stephan Spencer on 03/18/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Online PR, Social Networking social media, social networking