Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Marketing on a Shoestring Budget - Steve Spangler Interviewed

You gotta check out this WebProNews video interview at ACCM 08 of Steve Spangler - the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor: In the video, Steve talks about how his Mentos + Diet Coke experimen… more »
Posted by Stephan Spencer on 06/26/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Web Marketing, Blogging, Online Retail, Podcasting, Social Networking blogging, social media, youtube            

The Danger of Overusing Social Media Guerrilla Tactics

I'd like to add some additional context to my last post on Social Media Power User "Hacks". In that post I provided some power user tips for social media marketing and optimization. These power user tips are meant to augment or supplement the necessary p… more »
Posted by Stephan Spencer on 06/20/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Social Networking guerrilla marketing, social media, social media marketing, social media optimization            

Social Media "Hacks" (at SES Toronto)

Here in Toronto, I just finished my presentation on the Social Media Success panel. I shared some "hacks" for some social sites and services -- and when I say "hacks" -- I mean in the good sense of the word, not the evil sense. In other words, the way th… more »
Posted by Stephan Spencer on 06/18/2008 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Social Networking ses toronto, social media, social media marketing            

Pulling in StumbleUpon Traffic

If you're a search marketer and you dabble at all in social media, there is one program you're probably already taking advantage of: StumbleUpon. StumbleUpon gives some great returns with a relatively small time investment. I've discussed StumbleUpon bef… more »
Posted by Stephan Spencer on 04/30/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Social Networking social media, stumbleupon            

Star Struck by the Social Media "Power Users"?

When anyone first gets into social media, on any site, there is one thing they all notice quickly – there are power users. Power users are the ones who submit a ton of stuff, comment on everything, have hundreds if not thousands of friends and followers… more »
Posted by Stephan Spencer on 04/08/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Social Networking social media, social networking            

Making "First Contact" and the Role of IM in Social Media Marketing

When you use any social media outlet, one of the major hurdles is making friends. How you go about making friends will make or break your reputation on whichever service you are on. One of the best ways of making real friends and connections through so… more »
Posted by Stephan Spencer on 04/07/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Social Networking instant messaging, social media, social networking            

Invest the Time or Get Out of the Game

SEO is an ever-changing landscape and it's hard to stay current. Keeping up with trends involves work. You have to be out there at least every few weeks reading blogs, looking at what your competition is doing, and testing different theories of your ow… more »
Posted by Stephan Spencer on 04/02/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines, Social Networking social media            

Real Social Media Friends

Social networking is all about being social and networking - duh ;) The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on y… more »
Posted by Stephan Spencer on 03/18/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Branding, Online PR, Social Networking social media, social networking            

Social media optimization tips from Neil Patel

I had the pleasure of interviewing Neil Patel, leading practitioner in social media optimization, recently by phone and by email. Social media optimization is the new art of wielding tools, strategies and influence for the purpose of gaining visiblity o… more »
Posted by Stephan Spencer on 03/23/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content, Social Networking digg, neil patel, podcasts, social media, social media marketing, social media optimization, stumbleupon