Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Monitor the Back Channel

It's hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what's happening on Twitter at the same time. But that's exactly what a good presenter or good moderator needs to do these days… more »
Posted by Stephan Spencer on 08/25/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

Why Zappos is into Twitter - CEO Tony Hsieh speaks

I had the pleasure of interviewing via email Tony Hsieh, the CEO of online shoe retailer Zappos.com, for an article I wrote for the August issue of Multichannel Merchant. Zappos is a real innovator among online retailers in a lot of areas, not the least… more »
Posted by Stephan Spencer on 07/31/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Social Networking social media marketing, social networking, twitter, twitter marketing            

The Danger of Overusing Social Media Guerrilla Tactics

I'd like to add some additional context to my last post on Social Media Power User "Hacks". In that post I provided some power user tips for social media marketing and optimization. These power user tips are meant to augment or supplement the necessary p… more »
Posted by Stephan Spencer on 06/20/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Social Networking guerrilla marketing, social media, social media marketing, social media optimization            

Social Media "Hacks" (at SES Toronto)

Here in Toronto, I just finished my presentation on the Social Media Success panel. I shared some "hacks" for some social sites and services -- and when I say "hacks" -- I mean in the good sense of the word, not the evil sense. In other words, the way th… more »
Posted by Stephan Spencer on 06/18/2008 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Social Networking ses toronto, social media, social media marketing            

Avatar Importance

When you sign up for just about any social network, you have the option to upload an image that will represent you. No matter what the social site, you'll want to associate an image with your online identify. This image is your "avatar." It's your online… more »
Posted by Stephan Spencer on 05/13/2008 | Permalink

Comments (5)| Comments RSS | Filed under: Social Networking avatars, social media marketing, social networking            

Avoiding Social Media Burnout

With the amount of time needed to stay at the top of the game in social media, it is inevitable that you will eventually burn yourself out. No matter how much you enjoy being on these sites, and no matter how good of friendships you have made, after a w… more »
Posted by Stephan Spencer on 05/08/2008 | Permalink

Comments (4)| Comments RSS | Filed under: Social Networking social media marketing            

YouTube and Video Optimization

From a social media marketing standpoint, YouTube isn't an ideal social site because of the way it hoards PageRank (video pages can't have external links on them, and external links are nofollowed everywhere anyways, including on your user page), so it c… more »
Posted by Stephan Spencer on 05/02/2008 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines, Branding, Social Networking social media marketing, social media optimization, universal search, video optimization, youtube            

Social media optimization tips from Neil Patel

I had the pleasure of interviewing Neil Patel, leading practitioner in social media optimization, recently by phone and by email. Social media optimization is the new art of wielding tools, strategies and influence for the purpose of gaining visiblity o… more »
Posted by Stephan Spencer on 03/23/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content, Social Networking digg, neil patel, podcasts, social media, social media marketing, social media optimization, stumbleupon