Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Ecommerce Best Practice Tip #12: Email customers who have abandoned their shopping cart

An effective way to recapture the potential customer who has abandoned their shopping cart is to send them a reminder email. Don't do it right away. JupiterResearch recommends waiting at least 24 hours. I'd wait a few days. In the email show a photo of e… more »
Posted by Stephan Spencer on 07/21/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Email, Online Retail, Conversion best practices, email marketing, email reminder, recapture, shopping cart abandonment            

Ecommerce Best Practice Tip #9 - a slippery shopping experience

Shopping cart abandonment is of primary concern to online retailers, and for good reason. If real-world stores were like their virtual equivalents, there'd be so many shopping carts littering the aisles the shoppers would have to literally climb over the… more »
Posted by Stephan Spencer on 07/07/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, Conversion abandonment rate, best practices, etailing, shopping cart abandonment