Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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My SEO Session at Startonomics: Watch the Video

I spoke today at the Startonomics conference on the topic of SEO. I only had a half hour to speak, so I had to cram a lot of critical info into a small amount of time. Here's the video of my session: Some folks came up afterwards to ask for clarif… more »
Posted by Stephan Spencer on 10/02/2008 | Permalink

Comments (8)| Comments RSS | Filed under: Search Engines seo, startonomics            

SEO Is Free So I Don't Have To Budget For It!

It's not unusual for prospects to be under the mistaken impression that natural search (SEO) is free. It takes ongoing investment, that investment comes at a cost, and that cost has to be budgeted for. But while these prospects are trying to hire our… more »
Posted by Stephan Spencer on 05/06/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines budgeting, seo            

My Interview with Chris Alan, SEO Manager at Expedia.com

Late last year I had the pleasure of interviewing Chris Alan, a true SEO veteran and head of SEO over at Expedia.com. Chris was one of my fellow speakers at the AMA Hot Topic: Search Engine Marketing conferences I chaired in Seattle and Boston last Fall.… more »
Posted by Stephan Spencer on 01/15/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail expedia, online retail, seo            

Interview with Google's Matt Cutts at Pubcon

I had the pleasure of sitting down with Matt Cutts, head of Google's webspam team, for over a half hour last week at Pubcon. I invite you to download the audio recording (31 minutes, MP3) and peruse the transcript, which follows below... Stephan Spenc… more »
Posted by Stephan Spencer on 12/17/2007 | Permalink

Comments (46)| Comments RSS | Filed under: Search Engines google, matt cutts, podcasts, seo            

State Newspaper Picks Up Teen Blogger Story

Earlier this year, I had talked about my daughter Chloe and her success with Google ads in this blog post entitled, "SEO is the new first job for teens; flipping burgers is so last century." Well, her success story has made the local news and I am a very… more »
Posted by Stephan Spencer on 11/21/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Blogging link building, seo            

Web Developer Extension Works for SEO

By using a few toolbars, widgets, or other add-ons, you can enhance your understanding of a website's SEO health. The Web Developer Extension from Chris Pederick is a great tool that can help Web developers, designers, and SEO enthusiasts. In my artic… more »
Posted by Stephan Spencer on 11/19/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Web Design seo, tools, web development            

Refresh Your SEO with these Great Tips

From creating great title tags to crafting specialized, keyword-rich content, there is a lot out there that you can do to implement some great SEO on your website or blog. In this article I wrote for my CNET: Searchlight blog, I cover ten things that sho… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content seo, seo tips            

Preserve PageRank with an Easy Fix

Big name companies often miss out on one of the basic concepts of SEO: Canonicalization, which means "identifying and consolidating to one, definitive source." How are they missing out? Grab a handful of your favorite companies and see whether or not the… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail, Online PR google, pagerank, seo            

Managing your Site Links in Google

Do you know what site links are? Site links are the additional links to a site that occasionally appear below the listing. I had written about The Planet, in a blog post on CNet. Their additional results in the Google SERPs are a great example of site li… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines google, seo, tools            

SEO is the new first job for teens; flipping burgers is so last century

Last weekend in Chicago at the BlogHer conference, my 16-year-old daughter Chloe got to give her very first conference presentation. The topic: professional blogging. Chloe got to share her story of "making money while she sleeps" -- through the creation… more »
Posted by Stephan Spencer on 08/03/2007 | Permalink

Comments (16)| Comments RSS | Filed under: Search Engines, Blogging blogher, link building, seo            
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