Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Better living (searching) through meta data

Wouldn't it be cool if business websites were all tagged with meta data like: business hours geolocation (latitude & longitude) NAICS code (the successor to SIC code) physical & mailing addresses Just imagine what a search engine could d… more »
Posted by Stephan Spencer on 02/15/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines geocoding, geolocation, geotagging, meta_data, meta_tags, search_engines, seo, tagging            

BMW spams Google and gets slapped for it

Google has raised its mighty hand against automotive giant BMW AG by banning the bmw.de site from Google's index. You can verify that this is indeed the case by conducting a site:bmw.de query. BMW was employing doorway pages and sneaky redirects, two no-… more »
Posted by Stephan Spencer on 02/06/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines google, search_engines, search_engine_spam, seo            

Industry standards for online advertising on comparison shopping engines

January 23 was a momentous day in history. What was said and by whom will have significant, long-term beneficial impact on online advertising. It happened in Atlanta, although not all participants could make it on time due to bad weather at the airport.… more »
Posted by Stephan Spencer on 02/03/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Online Advertising comparison_shopping_engines, online_advertising, online_retail, search_engines, search_engine_marketing            

Internet word-of-mouth marketing

This week I spoke at the Strategic Branding conference in Auckland about word-of-mouth marketing over the Internet, and how blogs, forums, RSS, wikis, and search engines play a role in the process. I shared tips on how to harness "word of mouse", discuss… more »
Posted by Stephan Spencer on 03/31/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Shameless Self-Promotion, Blogging, Online PR, RSS Marketing rss, search_engines            

MSN Search vs Google vs Yahoo!

MarketingProfs has published my article: "How Does MSN Search Stack Up to Google and Yahoo?." This one is different from my last week's article on MarketingProfs ("What Web Marketers Must Know About the New MSN Search"), in that it's a side-by-side compa… more »
Posted by Stephan Spencer on 02/09/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion google, msn_search, search_engines, yahoo            

New MSN Search officially launches. What does it mean for you?

Microsoft officially launched their new MSN Search today, as anticipated. Bill Gates makes the announcement on the MSN home page with a prominently positioned "Letter from Bill Gates," complete with photo. (although I prefer these photos of him). Thi… more »
Posted by Stephan Spencer on 02/01/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines msn_search, search_engines            

Ready for Microsoft's new MSN Search?

Rumor has it that the MSN Search beta will make its official debut on MSN.com on February 1st. The source (a moderator at SearchEngineWatch Forums) seems credible, so I would put some stock in the claim. Here's a sneak peek at what will probably be M… more »
Posted by Stephan Spencer on 01/16/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines msn_search, search_engines            

An objective approach to choosing an SEO vendor

In the midst of choosing an SEO vendor to advise or implement search engine optimization for you? Don't base your decision on just a 'gut feel'. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be… more »
Posted by Stephan Spencer on 01/10/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines pagerank, search_engines, seo            

MSN Search embraces wikis as a customer communication channel

A few days before Christmas, Microsoft's MSN Search team announced their MSN Search Wiki. The word quickly spread to blogs like ResearchBuzz, SearchEngineWatch Blog, and Google Blogoscoped. Of the major search engines, MSN Search is the only one to empl… more »
Posted by Stephan Spencer on 01/08/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines, Wikis search_engines            

Dubious data from Trellian's keyword research tool

On the face of it, Trellian's PrioritySubmit.com keyword research tool is quite cool. Paying subscribers can get a full year's worth of historical keyword popularity data. Finally, a way to quantify the seasonality of various keyword markets! However,… more »
Posted by Stephan Spencer on 11/22/2004 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines keyword_research, search_engines            
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