Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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My child SEO prodigy already seeing her SEO work bearing fruit

It's been less than 2 weeks since my 14-year-old daughter Chloe built and SEO'd her first website, a Neopets Cheats site. And already she's #16 in Google and #17 in Yahoo for her main targeted search term: "neopet cheats". That was pretty fast considerin… more »
Posted by Stephan Spencer on 02/26/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Blogging blog_optimization, search_engine_optimization, seo, splogs            

Link exchange requests that work... or not!

There's an art to making an effective link request. For starters, you should not propose a reciprocal link, for 2 reasons: 1) the reciprocal nature of the link will basically nullify the SEO benefit you would have gotten, and 2) all the link request spam… more »
Posted by Stephan Spencer on 02/18/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online PR link_building, link_requests, search_engine_optimization, seo            

Intention: the next evolution in search?

If you think SEO is hard now, just wait until search engines start varying the results for each individual, depending on their profile, search history, geographic location, and now... mindset. Yahoo Mindset is Yahoo Labs' foray into intent-driven search,… more »
Posted by Stephan Spencer on 02/13/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines intent-driven search, search_engine_marketing, search_engine_optimization, seo, yahoo, yahoo_labs            

Are you a member of the Invisible Web Club?

Despite the increasing use of search engine friendly URLs, custom meta tags and cleaner navigation, there's a lot of web content out there that is inaccessible to the search engines. Perhaps it is in the "too hard basket" for many designers. In which… more »
Posted by Stephan Spencer on 02/08/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Usability, Search Engines navigation, search_engine_optimization, seo, urls            

The power of a well-written article

Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles. But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted i… more »
Posted by Stephan Spencer on 02/08/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content articles, copywriting, link_building, search_engine_marketing, search_engine_optimization, seo