Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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My interview with Mike Moran, IBM's search marketing pioneer

Ever wonder how easy it is to implement SEO in a giant company like IBM? Mike Moran was kind enough to sit down with me for an interview, to talk about the positive SEO changes he implemented at IBM, how to allocate costs to guarantee a better ROI, and w… more »
Posted by Stephan Spencer on 09/26/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Web Analytics ibm, podcasts, search marketing            

Top Three Search Marketing Trends to Watch in 2006

MarketingSherpa's 2005-2006 Search Marketing Benchmark Guide offers some important insights for anyone involved in SEO on what to expect in the year to come. Three key trends emerge: Trend #1 sees Search Engines as TV Networks Jockeying for Audien… more »
Posted by Stephan Spencer on 11/12/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines executive summary, marketingsherpa, search marketing, search marketing benchmark, search marketing trends, seo