Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Blogging on the CNET Blog Network

Not that I have extra time on my hands or anything, but last month I started blogging over at CNET. My blog is the Searchlight Blog, part of the CNET Blog Network. Check it out. Some of my recent posts over there... The Cyclical Nature of Search En… more »
Posted by Stephan Spencer on 07/14/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines search engine optimization, seo            

Interview with Google's Vanessa Fox

I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues -- redirects, duplicate content, AJAX, Flash, P… more »
Posted by Stephan Spencer on 03/24/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines ajax, duplicate content, google, google optimization, podcasts, search engine optimization, seo, vanessa fox, webmaster central            

Inventing some new KPIs for SEO

It's 2007, so it's out with the OLD and in with the NEW. What's old, in terms of SEO? Obsessively watching indexation numbers and rankings on "trophy" keywords (like the one you know the CEO always checks first thing in the morning). Worrying yoursel… more »
Posted by Stephan Spencer on 01/05/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines key performance indicators, kpis, long tail, metrics, natural search, search engine optimization, seo            

Another SEO Critique - AirTroductions.com

The fifth of in my series of SEO Report Cards for Practical eCommerce magazine led to the "deconstruction" of AirTroductions.com, which is an ecommerce-enabled matchmaking service for road warriors (currently over 17,000 registered). I found it to be… more »
Posted by Stephan Spencer on 11/11/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines search engine optimization, seo, seo audit, seo evaluation            

SEO Report Card #4 - Golfgods.com

The fourth of my SEO Report Cards led to the "deconstruction" of online golf equipment retailer Golfgods.com, whose president Jason Mischel was lamenting over the "quality" of the site's 5000-6000 visitors per day. Their #6 ranking in Google for "golf cl… more »
Posted by Stephan Spencer on 09/19/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines search engine optimization, seo, seo audit, seo evaluation            

Must-read research report on the Long Tail of natural search

Yesterday my company Netconcepts released a research report / white paper titled "Chasing The Long Tail of Natural Search." The analysis was based on data garnered from 1.2 million unbranded natural search visits to 5,000,000 pages in January 2006 measur… more »
Posted by Stephan Spencer on 08/08/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines long tail, natural search, search engine optimization, seo            

The Shifting SEO Landscape

Search engine optimization will undergo a huge transformation over the next several years. If you want to hear me prognosticate, then you'll want to check out my article titled "The Shifting SEO Landscape", published on page 58 in the brand new DM News'… more »
Posted by Stephan Spencer on 06/30/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion future, predictions, search engine marketing, search engine optimization, seo            

Taking full advantage of CSS

CSS (Cascading Style Sheets) offers many more benefits beyond that of streamlined web pages with table-less layouts and precise positioning (no more transparent 1-pixel spacer GIFs!), mentioned in my previous post. Indeed, that's just scratching the surf… more »
Posted by Stephan Spencer on 05/30/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Usability, Search Engines, Web Design best practices, cascading style sheets, css, image replacement, search engine optimization, seo            

SEO Tip #10: Popular Posts

Wouldn't it make sense to take your very best posts, regardless of posting date, and endow them with a maximum amount of link gain so they have the most opportunity to rank well in the search engines?  Putting together a Top 10 Posts list for your ho… more »
Posted by Stephan Spencer on 05/21/2006 | Permalink

Comments (7)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, blog seo, search engine optimization, seo            

Search Engine Optimizing your Blog

If you read Marketing Profs, you may have seen my two-part article over the last couple of weeks Ten Tips to Help Your Blog Soar in the Search Engines.  The tips involved... Specific customizing of your title tags  Ways to clean up your URL st… more »
Posted by Stephan Spencer on 05/19/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, blog seo, search engine optimization, seo            
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