Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Search marketing successes and learnings at Wards.com

First off, I must apologize for the radio silence for a number of weeks. Over half the month is gone already and I hadn't blogged once! Very naughty! I had a good excuse though -- I was super-busy with my move from New Zealand back home to the States. (Y… more »
Posted by Stephan Spencer on 06/20/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines interviews, paid search, podcasts, ppc, search engine marketing            

Avoiding the landmines with Google quality scores and other paid search gotchas (podcast)

In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems -- from… more »
Posted by Stephan Spencer on 05/22/2007 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, podcasts, ppc, search engine marketing            

For Microsoft, there's always the "nuclear option"

I just had a very enjoyable dinner with my colleague Alan Rimm-Kaufman, founder of paid search firm, Rimm-Kaufman Group. We always have such thought-provoking conversations whenever we meet up. This evening was no exception. At one point our conversa… more »
Posted by Stephan Spencer on 04/19/2007 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, google, microsoft, paid search, ppc, search engine marketing            

Common mistakes in Paid Search

Last week I conducted a fascinating interview with SEM expert Alan Rimm-Kaufman. You can find the output of it here. Alan made many great points; this one, regarding common mistakes in Paid Search, really stood out: Typical mistakes made by newcomer… more »
Posted by Stephan Spencer on 11/02/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, ppc, search engine marketing            

The Shifting SEO Landscape

Search engine optimization will undergo a huge transformation over the next several years. If you want to hear me prognosticate, then you'll want to check out my article titled "The Shifting SEO Landscape", published on page 58 in the brand new DM News'… more »
Posted by Stephan Spencer on 06/30/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion future, predictions, search engine marketing, search engine optimization, seo            

Some great advice from a new SEO blogger

The web team at Verizon Information Directories who operate the top online yellow pages site SuperPages.com, are really clued in to SEO. (I should know since they're one of our clients!). So you could imagine my delight when Chris Smith, who heads up the… more »
Posted by Stephan Spencer on 04/18/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Blogging google images, image optimization, pay-per-call, search engine marketing, search engine optimization, seo            

Blog SEO Tip #9 (for multi-author blogs): Pages and Links for the Authors

If you've got a multi-author blog and those bloggers have their own independent websites, they'll probably want and appreciate getting links from you. Include links to all your author's websites in your sidebar rather than at the bottom of your page,… more »
Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, linking, search engine marketing, seo            

Blog SEO Tip #8: Adding emphasis within your posts

Using bold, strong, or emphasis tags within the body copy of your blog posts will help identify to search engines like Yahoo! which words/phrases should be given more weight. This is a useful technique for blog optimization. Notice that I made the phrase… more »
Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, search engine marketing, seo            

Blog SEO Tip #7: Heading tags

Heading tags (H1 through to H6) are given more weight by search engines than regular body copy. So they should be used wisely to reinforce the page's overall keyword theme. The posting date should never be within an H1 tag, because you're NOT trying to r… more »
Posted by Stephan Spencer on 02/27/2006 | Permalink

Comments (12)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, h1 tags, headings, search engine marketing, seo, sticky_posts            

Blog SEO Tip #6: Make "sticky" posts

A "sticky" post is one that always appears at the top regardless of the date/time posted. The "sticky" feature is available in some blog systems by default (e.g. Blogger.com) and in others through the use of a plugin (e.g. the Adhesive plugin for WordPre… more »
Posted by Stephan Spencer on 02/26/2006 | Permalink

Comments (9)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, search engine marketing, seo, sticky_posts            
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