Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Speaking today at DMA06 on blogs and RSS

If you're at the DMA Annual Conference (DMA06), then I encourage you to check out the panel session I'm doing later today here in San Francisco at 4:30pm called Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM. Hope to see you there!… more »
Posted by Stephan Spencer on 10/16/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Blogging, RSS Marketing blogs, dma06, rss, shop.org, vertical search            

E-commerce Best Practices Tip #7: RSS feeds

RSS feeds are your tether -- your lifeline -- to your prospects after they've left your site. Unless they've ordered from you, how else can you reach out to that nameless, faceless hoard? It used to be that your email newsletter served that purpose, but… more »
Posted by Stephan Spencer on 06/06/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, RSS Marketing best practices, feeds, rss, rss feeds            

Internet marketing trends in 2006

Larry Chase of WDFM pontificates about key trends for Internet marketing in 2006. These include, in summary: RSS? Yes, but... Real Simple Syndication (RSS) finally takes off, and while great for stuff like sampling content, subscriber acquisition,… more »
Posted by Stephan Spencer on 02/23/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Email, Web Marketing, Podcasting, RSS Marketing internet marketing, online_marketing, predictions, rss, trends, vlogging, vlogs, vodcasting            

10 things to consider before getting started with RSS

If you've picked up the buzz and are considering adding RSS feeds to your site, Amanda Watlington has some pointers on how to approach it, which I've summarized: Add new content to your site You need to be providing a steady flow of new information… more »
Posted by Stephan Spencer on 02/15/2006 | Permalink

Comments (2)| Comments RSS | Filed under: RSS Marketing rss, rss_marketing            

RSS – so what's stopping you?

Granted, RSS technology lacks the ease of use when compared to email. It's not that straightforward for the uninitiated to subscribe to and follow RSS feeds. It's hard enough explaining to an RSS newbie what an RSS feed is, let alone walking him/her thro… more »
Posted by Stephan Spencer on 02/14/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Email, RSS Marketing email_marketing, rss, rss_marketing            

Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, "Unl… more »
Posted by Stephan Spencer on 11/16/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Email, RSS Marketing email marketing, forrester research, marketing channel, marketingprofs, rokhrastnik, rss, shar vanboskirk, spam, thought leader summit            

How etailers can make RSS work for them

Got a new article out in the November issue of Multichannel Merchant... RSS Made Simple. The article is specifically targeted to online retailers. So if you're selling online and thinking of using RSS to help you sell more, this is the article to read!… more »
Posted by Stephan Spencer on 11/03/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Shameless Self-Promotion, Online Retail, RSS Marketing content delivery channel, multichannel merchant, online retailers, pagerank, rss            

Digitally augmented collaboration: Ning, Flock, Writeboard, Rollyo, Swicki, Memeorandum

Ever feel like you blinked and you missed some hugely important new trend online? I admit it; sometimes I feel that way. I take a break from my RSS aggregator for a day and I feel totally out of the loop. But I usually catch up pretty quickly. For tho… more »
Posted by Stephan Spencer on 10/05/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Community 37 signals, flock, memeorandum, ning, online trends, rollyo, rss, rss aggregator, swicki, web_2.0, writeboard, yahoo            

What happened when etailers dove into blogs, podcasts, and RSS

I'm finally getting a chance to blog my panel session which took place last week in Las Vegas at the Shop.org conference. The session was titled "Alternative Marketing: What Happened When Etailers Dove into Blogs, Podcasting, and RSS" Moderator: (… more »
Posted by Stephan Spencer on 09/20/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Blogging, Podcasting, RSS Marketing blogosphere, blogs, corporate blogging, ehobbies, ice.com, link text, pinny gniwisch, pr blogs, rss, seth greenberg, shop.org, steve spangler            

Online retailers blogging?

Today I'll be running a panel on blogs, RSS, and podcasting at Shop.org's Annual Summit. My panelists include eHobbies, Ice.com, and SteveSpanglerScience.com. So few online retailers are blogging, that it's very easy to get prime-time ink. eHobbies an… more »
Posted by Stephan Spencer on 09/13/2005 | Permalink

Comments (6)| Comments RSS | Filed under: Blogging, Online Retail ehobbies, ice.com, online retailers, roi, rss, shop.org, stevespanglerscience.com            
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