Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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E-commerce Best Practices Tip #7: RSS feeds

RSS feeds are your tether -- your lifeline -- to your prospects after they've left your site. Unless they've ordered from you, how else can you reach out to that nameless, faceless hoard? It used to be that your email newsletter served that purpose, but… more »
Posted by Stephan Spencer on 06/06/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, RSS Marketing best practices, feeds, rss, rss feeds            

Call for case studies on SEO'ing RSS feeds

A plea for help! I am contributing a chapter to the soon-to-be-released 2nd edition of Rok Hrastnik's e-book "Unleashing the Marketing and Publishing Power of RSS". The chapter is on SEO and I am on the hunt for examples to incorporate on RSS feeds being… more »
Posted by Stephan Spencer on 10/05/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, RSS Marketing rokhrastnik, rss feeds, search engine rankings, seo            

Control your RSS URLs; the right way to move to and away from Feedburner

I'm guest blogging over at Problogger.net, and my recent post Are you letting Feedburner hold you hostage? generated some interesting discussion, including several comments from Feedburner itself. In fact, Eric Lunt from Feedburner formulated a thoughtfu… more »
Posted by Stephan Spencer on 06/28/2005 | Permalink

Comments (4)| Comments RSS | Filed under: RSS Marketing 302 redirect, eric lunt, feedburner, rss, rss feeds, rss urls            

Get ready for the RSS tipping point

I've been evangelizing the use of RSS for marketing for a while now (like here and here). True, it's mainly just the early adopters who are subscribing to RSS feeds (about 5% of online Americans, according to Pew), but that'll change quickly and definiti… more »
Posted by Stephan Spencer on 06/24/2005 | Permalink

Comments (2)| Comments RSS | Filed under: RSS Marketing internet explorer, microsoft, rss feeds            

When will Google, Yahoo, MSN, and Ask Jeeves start indexing RSS feeds properly?

I find it a bit unbelievable that the major search engines — Google, Yahoo!, MSN Search, and Ask Jeeves — still don't offer RSS feed searching combined with RSS search results feeds as part of their Web search. Specialized RSS feed search engines lik… more »
Posted by Stephan Spencer on 06/17/2005 | Permalink

Comments (8)| Comments RSS | Filed under: Search Engines, RSS Marketing ask jeeves, bloglines, google, msn, rss feed indexing, rss feeds, rss search results feeds, yahoo