Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
S M T W T F S
 << <   > >>
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30    

Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, "Unl… more »
Posted by Stephan Spencer on 11/16/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Email, RSS Marketing email marketing, forrester research, marketing channel, marketingprofs, rokhrastnik, rss, shar vanboskirk, spam, thought leader summit            

Call for case studies on SEO'ing RSS feeds

A plea for help! I am contributing a chapter to the soon-to-be-released 2nd edition of Rok Hrastnik's e-book "Unleashing the Marketing and Publishing Power of RSS". The chapter is on SEO and I am on the hunt for examples to incorporate on RSS feeds being… more »
Posted by Stephan Spencer on 10/05/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, RSS Marketing rokhrastnik, rss feeds, search engine rankings, seo            

Expert advice on e-mail marketing - download it for free

My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about su… more »
Posted by Stephan Spencer on 09/01/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email email marketing, forrester research, jim sterne, marketingprofs, podcasts, rokhrastnik, rss, shar vanboskirk, thought leaders summit