Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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ACCM 2008: Getting More out of PPC

The second search marketing intensive session at ACCM 2008 was all about how to maximize your PPC search engine marketing efforts. The speakers were Ryan Gibson of the Rimm-Kaufman Group and Glenn Edelman, VP of marketing at The Wine Enthusiast. Much… more »
Posted by Stephan Spencer on 05/29/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines paid search, ppc            

Search marketing successes and learnings at Wards.com

First off, I must apologize for the radio silence for a number of weeks. Over half the month is gone already and I hadn't blogged once! Very naughty! I had a good excuse though -- I was super-busy with my move from New Zealand back home to the States. (Y… more »
Posted by Stephan Spencer on 06/20/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines interviews, paid search, podcasts, ppc, search engine marketing            

Avoiding the landmines with Google quality scores and other paid search gotchas (podcast)

In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems -- from… more »
Posted by Stephan Spencer on 05/22/2007 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, podcasts, ppc, search engine marketing            

For Microsoft, there's always the "nuclear option"

I just had a very enjoyable dinner with my colleague Alan Rimm-Kaufman, founder of paid search firm, Rimm-Kaufman Group. We always have such thought-provoking conversations whenever we meet up. This evening was no exception. At one point our conversa… more »
Posted by Stephan Spencer on 04/19/2007 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, google, microsoft, paid search, ppc, search engine marketing            

Webinar on SEO and SEM for online retailers - this Thursday

This Thursday I am presenting a webinar, "Search Marketing Essentials for Online Retailers," along with George Michie of Rimm-Kaufman Group, for MarketingProfs.com. It starts at noon Eastern. It is free for MarketingProfs Premium Plus members and $99… more »
Posted by Stephan Spencer on 02/05/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion, Online Retail paid search, ppc, sem, seo            

Common mistakes in Paid Search

Last week I conducted a fascinating interview with SEM expert Alan Rimm-Kaufman. You can find the output of it here. Alan made many great points; this one, regarding common mistakes in Paid Search, really stood out: Typical mistakes made by newcomer… more »
Posted by Stephan Spencer on 11/02/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, ppc, search engine marketing            

Bid jamming and gap surfing

Late last month I spoke at the "Successful Online Advertising conference in Auckland. One of the questions that came up during the session on paid search was around the tactics of gap surfing and bid jamming. A lot of people in the audience didn't know t… more »
Posted by Stephan Spencer on 09/06/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines bid jamming, gap surfing, google adwords, ppc, search advertising, successful-online-advertising, yahoo search marketing