Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Interview with Google's Matt Cutts at Pubcon

I had the pleasure of sitting down with Matt Cutts, head of Google's webspam team, for over a half hour last week at Pubcon. I invite you to download the audio recording (31 minutes, MP3) and peruse the transcript, which follows below... Stephan Spenc… more »
Posted by Stephan Spencer on 12/17/2007 | Permalink

Comments (46)| Comments RSS | Filed under: Search Engines google, matt cutts, podcasts, seo            

My interview with Mike Moran, IBM's search marketing pioneer

Ever wonder how easy it is to implement SEO in a giant company like IBM? Mike Moran was kind enough to sit down with me for an interview, to talk about the positive SEO changes he implemented at IBM, how to allocate costs to guarantee a better ROI, and w… more »
Posted by Stephan Spencer on 09/26/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Web Analytics ibm, podcasts, search marketing            

Convert your Customers by Listening to Bryan Eisenberg

I had the pleasure of interviewing Bryan Eisenberg, who is the co-founder and CPO of Future Now, Inc. Bryan is also a high profile speaker, author, consultant, blogger, and the publisher of GrokDotCom. In additional to his role at Future Now, Bryan is al… more »
Posted by Stephan Spencer on 09/12/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Ecommerce, Online Retail, Conversion conversion rate, interviews, personas, podcasts            

Get Inside Google's Head with Maile Ohye

Earlier this summer I had the chance to interview (by phone) Maile Ohye Senior Support Engineer at Google. Maile's role is to support users and webmasters, but also to implement changes in Google's code with feedback from users like you. The podcast of m… more »
Posted by Stephan Spencer on 08/10/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines cloaking, doorway pages, flash, google, google guidelines, maile ohye, podcasts, sitemaps, webmaster central            

Search marketing successes and learnings at Wards.com

First off, I must apologize for the radio silence for a number of weeks. Over half the month is gone already and I hadn't blogged once! Very naughty! I had a good excuse though -- I was super-busy with my move from New Zealand back home to the States. (Y… more »
Posted by Stephan Spencer on 06/20/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines interviews, paid search, podcasts, ppc, search engine marketing            

Avoiding the landmines with Google quality scores and other paid search gotchas (podcast)

In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems -- from… more »
Posted by Stephan Spencer on 05/22/2007 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, podcasts, ppc, search engine marketing            

Insight from search marketer Paul O'Brien of HP

Paul O'Brien is a brilliant search marketer from Hewlett-Packard. I had the pleasure of interviewing him a little while ago. (He has a new baby, btw, so be sure to congratulate him if you talk to him!) Listen to the audio here. (MP3, 40 minutes, 10 me… more »
Posted by Stephan Spencer on 04/26/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines podcasts            

Spend 30 minutes with Google engineer Amanda Camp

Want to spend 30 minutes discussing SEO with Google software engineer Amanda Camp? Well now you can! Errr, to be more precise, you can spend 30 minutes listening to ME discuss SEO with Amanda. :-) I just posted my interview with Amanda (33 minute MP3,… more »
Posted by Stephan Spencer on 04/15/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines google, podcasts, seo, webmaster central, webmaster tools            

Interview with Google's Vanessa Fox

I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues -- redirects, duplicate content, AJAX, Flash, P… more »
Posted by Stephan Spencer on 03/24/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines ajax, duplicate content, google, google optimization, podcasts, search engine optimization, seo, vanessa fox, webmaster central            

Social media optimization tips from Neil Patel

I had the pleasure of interviewing Neil Patel, leading practitioner in social media optimization, recently by phone and by email. Social media optimization is the new art of wielding tools, strategies and influence for the purpose of gaining visiblity o… more »
Posted by Stephan Spencer on 03/23/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content, Social Networking digg, neil patel, podcasts, social media, social media marketing, social media optimization, stumbleupon            
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