Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Leveraging Your Affiliates for PageRank

Affiliate networks like CJ use 302 redirects, even though they know that blocks the flow of PageRank to the merchant. And that's not going to change anytime soon -- if ever -- because the networks' loyalty is to the affiliates, not to the merchants. If m… more »
Posted by Stephan Spencer on 09/06/2008 | Permalink

Comments (10)| Comments RSS | Filed under: Search Engines, Affiliate Marketing 301 redirects, affiliate marketing, affiliates, link juice, pagerank            

Preserve PageRank with an Easy Fix

Big name companies often miss out on one of the basic concepts of SEO: Canonicalization, which means "identifying and consolidating to one, definitive source." How are they missing out? Grab a handful of your favorite companies and see whether or not the… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail, Online PR google, pagerank, seo            

The practicalities of buying and selling links

If you are an SEO and you are not aware of Matt Cutts' strong opposition to buying links, you must have been living under a rock. However, my hunch is that most businesspeople (at least those who don't live and breathe SEO) are naive to Google's tough st… more »
Posted by Stephan Spencer on 01/31/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines google, link buying, link selling, matt cutts, pagerank            

Bidvertiser SO does not belong in Google's top 10 for "marketing"

The fact that the top spot for the term "marketing" in Google goes to Wikipedia is an appalling fact that I will rant on another day. For now I want to rant about Google's "choice" of Bidvertiser.com as a top 10 site for the term "marketing". Clearly… more »
Posted by Stephan Spencer on 01/29/2007 | Permalink

Comments (6)| Comments RSS | Filed under: Search Engines anchor text, hidden links, noscript, pagerank, seo            

Wikipedia changes the game, but the game isn't over

I blogged last month about Wikipedia and SEO. There are a number of considerations when making edits, creating entries, and passing the "Notability" test -- practices to avoid so you don't run afoul of their guidelines and so on. Well folks, the game… more »
Posted by Stephan Spencer on 01/23/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Wikis link building, link gain, link juice, nofollow, pagerank, search engine spam, seo, wikipedia            

Toolbar PageRank update is currently underway

Yay! It's another toolbar update underway, as I type! "So what. Who cares?", you may be saying to yourself. I'm not normally an obsessive PageRank Meter watcher, but I have been keeping a closer eye on it lately because a little technical snafu o… more »
Posted by Stephan Spencer on 07/13/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines google, pagerank, pagerank update, toolbar            

Your link building strategy, PageRank, and other pieces of the linking puzzle

Link building is not all about transferring PageRank. Don't get caught in the trap of basing your decision on high PageRank score alone. There are other considerations to be taken into account. For example, your backlinks need to represent a range of… more »
Posted by Stephan Spencer on 07/12/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines backlinks, google, inlinks, link building, pagerank, seo            

My first screencast: installing and using the Google Toolbar

I've produced my first screencast, using TechSmith's excellent software program Camtasia Studio. In it I show how to install and configure the Google Toolbar in the Firefox web browser to display PageRank scores on any web page that you visit. I also sho… more »
Posted by Stephan Spencer on 12/22/2005 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines firefox_extensions, google_toolbar, pagerank, screencasts, seo            

Affiliate programs that pass link gain (PageRank)

Most affiliate programs do not benefit search engine rankings because the link from the affiliate to the merchant doesn't count as a "vote." Thus, the merchant will not see a benefit in their Google PageRank and consequently in their search engine rankin… more »
Posted by Stephan Spencer on 12/12/2005 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Affiliate Marketing affiliate programs, pagerank, redirects            

How etailers can make RSS work for them

Got a new article out in the November issue of Multichannel Merchant... RSS Made Simple. The article is specifically targeted to online retailers. So if you're selling online and thinking of using RSS to help you sell more, this is the article to read!… more »
Posted by Stephan Spencer on 11/03/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Shameless Self-Promotion, Online Retail, RSS Marketing content delivery channel, multichannel merchant, online retailers, pagerank, rss            
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