Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Yahoo beats out Google?!

Just when you thought Google was the Big Kahuna, a report comes out to challenge your assumptions. Like this one from BIGresearch which yields some new insights into which search engines have the most influence on buying decisions. Hint: It's not Google.… more »
Posted by Stephan Spencer on 02/23/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines buying_behavior, google, internet_advertising, online_advertising, purchase_decisions, yahoo            

Industry standards for online advertising on comparison shopping engines

January 23 was a momentous day in history. What was said and by whom will have significant, long-term beneficial impact on online advertising. It happened in Atlanta, although not all participants could make it on time due to bad weather at the airport.… more »
Posted by Stephan Spencer on 02/03/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Online Advertising comparison_shopping_engines, online_advertising, online_retail, search_engines, search_engine_marketing            

eMarketer report on why people click on paid search ads

eMarketer has just released a new research report, Search Engine Marketing: Search Users and Usage. The report gets inside the heads of searchers to better understand why people click on paid ads. David Hallerman, eMarketer Senior Analyst and author… more »
Posted by Stephan Spencer on 02/01/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines online_advertising, search_engine_marketing            

Do Google AdSense ads cheapen your site?

Does displaying Google AdSense ads on your web pages cheapen your site? Not in my opinion. Some of the most reputable sites prominently display Google adverts on their pages. For example, see example pages on NYTimes.com (the "Advertiser Links" section n… more »
Posted by Stephan Spencer on 12/29/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Content, Online Advertising google, online_advertising            

Advertising in RSS feeds

I see that one of my favourite blogs, Signal vs. Noise is piloting text ads in their RSS feed. So far this is going over like a lead balloon, judging from the 120 comments posted after their announcement. Very few of the comments were positive — i… more »
Posted by Stephan Spencer on 12/03/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Online Advertising, RSS Marketing online_advertising, rss            

Online advertising hated by consumers, but still effective

A survey of Internet users done by the Ponemon Institute and reported on by USA Today found that online advertising is despised, yet people still respond to them. Here's a synopsis of the Ponemon Institute's findings: Close to 80% of those surveyed… more »
Posted by Stephan Spencer on 09/19/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Online Advertising online_advertising            

Multiple ad blocks per page on Google AdSense

Google has recently changed their AdSense policy on the number of add blocks you can display per page if you are part of Google's AdSense program. That's the program whereby websites can get paid for displaying Google ads on their web pages. Now you can… more »
Posted by Stephan Spencer on 09/07/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Advertising google, online_advertising            

Google Grants is taking applications again

Non-profits rejoice! The Google Grants program is taking applications again. If you're unfamiliar with Google Grants, it's an allowance of free Google AdWords advertising for worthy non-profits. Here's a short description of the program from Google: "Th… more »
Posted by Stephan Spencer on 09/06/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Advertising google, online_advertising            

Optimizing your search engine advertising

DoubleClick's Smart Marketing Report in a recent interview of Jamie Crouthamel, president and CEO of Performics, were treated to some words of wisdom on how to launch and optimize a paid search advertising program. Here's some of the takeaways I got o… more »
Posted by Stephan Spencer on 08/17/2004 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Advertising doubleclick, jamie crouthamel, keyword portfolio, online_advertising, performics, roi, search ad copy, search engine advertising, search_engines, smart marketing report            

Caveat Emptor (Bidder Beware) - Google AdWords contextual ads gone wrong

Google's contextual advertising technology that they picked up with the Applied Semantics acquisition isn't flawless. It's not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instan… more »
Posted by Stephan Spencer on 08/15/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Branding, Online Advertising applied semantics, contextual advertising, google, google adsense, online_advertising, search_engines