Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Ecommerce Best Practice Tip #4: The right way to do coupon codes

Whenever I see a "Coupon Code" field on an order form, it ticks me off. I feel like I somehow missed the boat. I feel neglected... like there is a priveleged elite who get special deals and I'm on the outside of that circle. My knee-jerk response is to i… more »
Posted by Stephan Spencer on 05/18/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Ecommerce, Online Retail best practices, online shopping            

Ecommerce Best Practices Tip #3: Develop Your Gimmick

A good ecommerce site sets itself apart from the rest. It's memorable. It has something special about it. For example, woot.com, the hugely popular online retailer, has a very clever gimmick of selling only one product per day, at an incredible price, an… more »
Posted by Stephan Spencer on 05/17/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail best practices, online shopping            

E-commerce Best Practice Tip #2 - Build confidence and trust with your visitors

I never quite understood the reason for posting a sticker in plain view on your home page saying that your site is "hacker safe" (like this site does). Why would you remind your visitor that there are hackers out there chomping at the bit to get at their… more »
Posted by Stephan Spencer on 05/17/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Ecommerce, Online Retail best practices, online shopping            

Ecommerce Best Practice Tip #1: Where to send your visitors after they click "Add To Cart"

When someone clicks on the "Add to Cart" button on a product page on your ecommerce site, where should that visitor be directed to? The shopping cart page (the first page of the checkout)? Back to that product page? Somewhere else? If you send custom… more »
Posted by Stephan Spencer on 05/08/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail, Conversion best practices, online shopping