Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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The Internet driving people to local retailers?

According to Nielsen//NetRatings, the top five most popular shopping search terms for April were: "home depot" "walmart" "target" "sears" "best buy" Interesting data. But I don't agree with the conclusion posited on the SearchEngineWatch Bl… more »
Posted by Stephan Spencer on 05/28/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Retail brick-and-mortar, online retailers, popular searches, search behavior            

Shopping feeds - worth the effort?

So, all you online retailers revving up for the holiday shopping season and wondering what you might be inadvertently leaving on the table? Thinking perhaps that your products should be represented (or better represented) in the comparison shopping engin… more »
Posted by Stephan Spencer on 11/09/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Ecommerce, Online Retail alan rimm-kaufman, feed algorithm, larry becker, online retailers, seasonal marketing, shopping feeds            

How etailers can make RSS work for them

Got a new article out in the November issue of Multichannel Merchant... RSS Made Simple. The article is specifically targeted to online retailers. So if you're selling online and thinking of using RSS to help you sell more, this is the article to read!… more »
Posted by Stephan Spencer on 11/03/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Shameless Self-Promotion, Online Retail, RSS Marketing content delivery channel, multichannel merchant, online retailers, pagerank, rss            

Getting your ecommerce site ready for holidays

37 Signals offers some great holiday ecommerce tips to make your online retail site just that much more successful this holiday season. Peak buying season is just around the corner. Better read up! more »
Posted by Stephan Spencer on 10/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Ecommerce, Online Retail 37 signals, holiday ecommerce, online retailers, seasonal marketing            

Online retailers blogging?

Today I'll be running a panel on blogs, RSS, and podcasting at Shop.org's Annual Summit. My panelists include eHobbies, Ice.com, and SteveSpanglerScience.com. So few online retailers are blogging, that it's very easy to get prime-time ink. eHobbies an… more »
Posted by Stephan Spencer on 09/13/2005 | Permalink

Comments (6)| Comments RSS | Filed under: Blogging, Online Retail ehobbies, ice.com, online retailers, roi, rss, shop.org, stevespanglerscience.com            

"High powered" panel agrees: it's all about conversion

I, along with Ken Burke (MarketLive) and Amy Africa, spoke to a packed ballroom of somewhere around 1500 people yesterday at the Annual Catalog Conference's "Power Forum" about a range of topics, guided by our moderator Sherry Chiger, the editor of Multi… more »
Posted by Stephan Spencer on 05/24/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Usability, Ecommerce, Online Retail building rapport, conversion rates, exit surveys, hacker safe, online retailers, power forum, smarter shopping cart