Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Paid search optimization tips for the holiday shopping season

Got some nice holiday paid search optimization tips in an email campaign from LookSmart. They started out stating the obvious, that the holidays are a crucial time. But here's a good stat to drive the point home: according to a WebTrends study, one out o… more »
Posted by Stephan Spencer on 09/29/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Retail cpc, hitwise, keyword bidding, leeann prescott, looksmart, online retailer, paid search, search optimization, seasonal messaging, seasonal shopper, shopzilla, webtrends            

Online retailer and first-time attendee reflects on Shop.org

Steve Spangler of SteveSpanglerScience.com leapt in — boots and all! First time attendee and speaker on my panel "What Happened when eTailers dove into Blogs, Podcasting and RSS" at Shop.org in Las Vegas last week, Steve didn't let the thought of mingl… more »
Posted by Stephan Spencer on 09/24/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Ecommerce, Online Retail best practices, conferences, gender agenda, kelly mooney, online retailer, podcasts, shop.org, steve spangler