Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Thanking visitors to your website

Nick Usborne, author of Net Words has some great ideas for thank you emails to send when a visitor to your site does something that includes providing their email address. Nick suggests: Make them FEEL welcome, say Thank You. This has to do wit… more »
Posted by Stephan Spencer on 11/07/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Conversion apple, apple developer connection, customer service, net words, nick usborne, thank you emails            

Writing a Creative Brief

A good creative brief is essential to a successful website development project. The creative brief lays out the proposed visual design directions to explore, the objectives of the upcoming creative exploration, the audience, the "story" the site should t… more »
Posted by Stephan Spencer on 09/29/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Web Design copywriting, creative brief, excessvoice, net words, nick usborne, target audience, visual design, website development            

Writing Content with PERSONALITY

Most web copy has no soul... it's mostly just personality-less drivel. Nick Usborne makes a great point in Net Words about how most newsletter subscription confirmations seem to be written by the same personality-less person and how a company's personali… more »
Posted by Stephan Spencer on 07/12/2004 | Permalink

Comments (1)| Comments RSS | Filed under: Content mailinator, net words, nick usborne, web_content, web_copy, writing content