Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Microsites: SEO Pros and Cons

In my article on Search Engine Land, I talk about how microsites can help your company. To give you a good example, I address a microsite that my company, Netconcepts, built for Countrywide called Credit Demystified implementing a tag cloud and tag pages… more »
Posted by Stephan Spencer on 11/20/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Ecommerce microsites            

Your website, powered by WordPress

Remember those old commercials... "This is your brain. This is your brain on drugs." ? Well, if you do, then just imagine a take-off on the commercial... "This is your website. This is your website on WordPress." But in this version, imagine the latter i… more »
Posted by Stephan Spencer on 12/29/2006 | Permalink

Comments (38)| Comments RSS | Filed under: Search Engines, Content, Blogging cms, content management, microsites, seo, tagging, wordpress            

Partnering up has its advantages

Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors… more »
Posted by Stephan Spencer on 07/27/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Content, Web Marketing, Online Advertising content partners, marketing partners, microsites, sponsored content, viral marketing            

Microsites with "pass it on" appeal

Microsites can be really good at going "viral" if they are clever and have "pass it on" appeal. Subservient Chicken, Burger King's microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands b… more »
Posted by Stephan Spencer on 06/16/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Branding, Online Advertising microsites, viral marketing