Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Inventing some new KPIs for SEO

It's 2007, so it's out with the OLD and in with the NEW. What's old, in terms of SEO? Obsessively watching indexation numbers and rankings on "trophy" keywords (like the one you know the CEO always checks first thing in the morning). Worrying yoursel… more »
Posted by Stephan Spencer on 01/05/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines key performance indicators, kpis, long tail, metrics, natural search, search engine optimization, seo            

Hitwise biased, but in which direction?

Hitwise is a competitive intelligence service that gives you insight into where your competitors get their traffic from and which keywords drive the bulk of their traffic from search engines, among other things. It comes at a price of course -- to the tu… more »
Posted by Stephan Spencer on 11/02/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Web Analytics competitive intelligence, hitwise, metrics, metrics bias