Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
S M T W T F S
 << <   > >>
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Will RSS overtake email as a marketing channel?

RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, "Unl… more »
Posted by Stephan Spencer on 11/16/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Email, RSS Marketing email marketing, forrester research, marketing channel, marketingprofs, rokhrastnik, rss, shar vanboskirk, spam, thought leader summit            

Building Links for SEO webinar - download the Powerpoint

My MarketingProfs webinar today went really well. For those of you who couldn't make it, I've got a consolation prize... download the Powerpoint slides now! :-) more »
Posted by Stephan Spencer on 11/10/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines building links, marketingprofs, seo, webinar            

A must-attend MarketingProfs link building webinar

Link building is arguably the most misunderstood and most poorly executed aspect to search engine optimization. Join me tomorrow (Nov 10) online via webcast at 12pm Eastern and I'll give you some invaluable 'nuggets' that will help you navigate through t… more »
Posted by Stephan Spencer on 11/09/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion building links, marketingprofs, seo, webinar            

Underdog, Teoma, does it differently; authorities, hubs, and topical relevance

From an SEO standpoint, there is consensus among experts - Google, Yahoo and MSN are it. However, there’s a yappy little underdog called Teoma, which, despite its size, is a good contender in the search engine stakes. Teoma, which means "expert" in Gae… more »
Posted by Stephan Spencer on 10/23/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines ammon johns, ask jeeves, google, keyword dependent, link popularity, marketingprofs, msn, pagerank, seo, teoma, thought leaders summit, yahoo            

Email open rates - reliable or not?

Trying to do effective email marketing without good, reliable metrics by which to measure success, is like flying blind. Yet the reliability of such a key statistic as the open rate of an email campaign has been eroded for various technical and operation… more »
Posted by Stephan Spencer on 09/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Email chris baggot, ctr, doubleclick, email marketer, email_marketing, eric kirby, exacttarget, jim sterne, marketingprofs, rok hrastnik, tend watching, though leaders summit, web analytics association            

Expert advice on e-mail marketing - download it for free

My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about su… more »
Posted by Stephan Spencer on 09/01/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email email marketing, forrester research, jim sterne, marketingprofs, podcasts, rokhrastnik, rss, shar vanboskirk, thought leaders summit            

Executive summary of the Blogs for Marketing thought leaders summit

My executive summary of the MarketingProfs thought leaders summit on "blogs for marketing" has been published on MarketingProfs.com as a two-part article series (part 1 came out last week, part 2 came out this week): A Business Case for Blogging: Tho… more »
Posted by Stephan Spencer on 05/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Shameless Self-Promotion, Blogging blog marketing, marketing blogs, marketingprofs, thought leaders summit            

Blogging for marketing - hear it from the horses' mouths

MarketingProfs has kindly made available for 30 days the audio recording and the transcript from the Thought Leaders Summit on "Blogging for Marketing", a teleconference I led back in March. After that, only Premium Plus subscribers will have access to t… more »
Posted by Stephan Spencer on 05/14/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Blogging marketingprofs, teleconference, thought leaders summit            

Email marketing thought leaders

Yesterday I conducted another Thought Leaders Summit for MarketingProfs. This one was on email marketing. I had the pleasure of facilitating a conversation between some leading minds in the email marketing space, including Jim Sterne, author of several e… more »
Posted by Stephan Spencer on 04/19/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Email, Online PR email marketing, marketingprofs, rss, thought leaders summit            

Latest thinking from SEO thought leaders

If you'd like to learn what some of the world's leading SEO experts — Mike Grehan, Jill Whalen, Cam Balzer, Christine Churchill, Ammon Johns, Brian Klais, Barry Lloyd, Ian McAnerin, Alan Rimm-Kaufman, Eric Ward, and myself of course! :-) — think abou… more »
Posted by Stephan Spencer on 04/05/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion marketingprofs, seo, thought leaders            
« Previous Entries