Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Inventing some new KPIs for SEO

It's 2007, so it's out with the OLD and in with the NEW. What's old, in terms of SEO? Obsessively watching indexation numbers and rankings on "trophy" keywords (like the one you know the CEO always checks first thing in the morning). Worrying yoursel… more »
Posted by Stephan Spencer on 01/05/2007 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines key performance indicators, kpis, long tail, metrics, natural search, search engine optimization, seo            

Free "Long Tail of Natural Search" webinar this Thursday

My company, Netconcepts, is hosting a webinar on the topic of our recently-released white paper "Chasing the Long Tail of Natural Search". This presentation will take place on September 7 at 11.00am Central, and is open to all. If you want to...… more »
Posted by Stephan Spencer on 09/04/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines long tail, natural search, seo, webinars            

Must-read research report on the Long Tail of natural search

Yesterday my company Netconcepts released a research report / white paper titled "Chasing The Long Tail of Natural Search." The analysis was based on data garnered from 1.2 million unbranded natural search visits to 5,000,000 pages in January 2006 measur… more »
Posted by Stephan Spencer on 08/08/2006 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines long tail, natural search, search engine optimization, seo            

Ecommerce Best Practice Tip #8: Incorporate discussion forums into your ecommerce site

Discussion forums encourage customer participation, getting customers and prospects to stay longer which means more interaction with your brand. They drive repeat visits too. Some customers become "regulars" on your forums -- which should, hopefully, lea… more »
Posted by Stephan Spencer on 06/14/2006 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines, Ecommerce, Community, Online Retail best practices, discussion, etailing, forums, long tail, seo, user-generated content, woot.com            

State of the Blogosphere in 5 parts

Well, it’s been six months since his last State of the Blogosphere address, but Technorati’s Dave Sifry has been busy tracking and mapping the latest trends, comprehensive results for which are to be found in his latest five-part blog post series.… more »
Posted by Stephan Spencer on 09/22/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Blogging blog growth, blogosphere, dave sifry, long tail, spam, technorati, trends, weblogs            

Keywords speak volumes: go after the "long tail"

Sad but true! We don’t control the search engines. All we can do is endeavor to create content that the search engines will find worthy and rank accordingly. To rank for the most generic (yet still relevant) keyword possible, your page content needs… more »
Posted by Stephan Spencer on 04/30/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines keyword theme, keywords, long tail, search engine, targeted keywords