Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Link exchange requests that work... or not!

There's an art to making an effective link request. For starters, you should not propose a reciprocal link, for 2 reasons: 1) the reciprocal nature of the link will basically nullify the SEO benefit you would have gotten, and 2) all the link request spam… more »
Posted by Stephan Spencer on 02/18/2006 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online PR link_building, link_requests, search_engine_optimization, seo            

The power of a well-written article

Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles. But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted i… more »
Posted by Stephan Spencer on 02/08/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content articles, copywriting, link_building, search_engine_marketing, search_engine_optimization, seo            

Link baiting your way to success

You've probably heard me say this before, that links are the currency of the Web, at least as far as search engines are concerned. Therefore, no links = no rankings, and lousy links = lousy rankings. I am speaking at a MarketingProfs virtual seminar… more »
Posted by Stephan Spencer on 02/06/2006 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, linking, link_building, search engine marketing, seo            

Blog SEO Tip #1: Your Title Tags

From an search engine optimization perspective, the title tag is the most important thing on the page. It gets the most weight by the search engines. Most blogs don't have search engine optimal title tags. (Heck, most sites in general don't have opti… more »
Posted by Stephan Spencer on 01/10/2006 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines, Blogging blog optimization, linking, link_building, search engine marketing, seo            

Screencast #2: the SEO-Links extension for Firefox

SEO-Links is one of my favorite Firefox extensions. I use it all the time to gauge how successful and how SEO-savvy a particular link advertiser is. In this, my second screencast, in all of about 4 minutes, I show you how to install and use this handy… more »
Posted by Stephan Spencer on 12/22/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines firefox_extensions, link_building, screencasts, seo, seo links, text link advertising            

My link building article makes the MarketingProfs Best of 2005 list

MarketingProfs sent out their enewsletter yesterday announcing their annual "Best of" list. I was proud as can be to see my article "The Secrets of Building Links and Increasing PageRank" listed as one of the seven articles bestowed that honor. Hurray! more »
Posted by Stephan Spencer on 12/21/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion link_building, seo