Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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The Pre-Sell Page: Paid Link Workaround?

With Google taking a hard stance against paid links, some SEOs are getting creative with workarounds. One such "workaround" is the "pre-sell page." First of all, what is a pre-sell page? Basically, it is a page that you craft with the titles/descript… more »
Posted by Stephan Spencer on 03/13/2008 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines google, grey hat, link buying, paid links, pre-sell pages            

Reverse engineering webspam

I always enjoy ranting about the dangers of black hat SEO. Gray hat SEO too, for that matter. But what I enjoy most is the challenge of disecting sites that are using black or grey hat SEO techniques (Fresh Pair, for example) and peeling away the layers… more »
Posted by Stephan Spencer on 02/09/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines black hat, black hat seo, google, gray hat, gray hat seo, link buying, search engine spam, seo, webspam            

The practicalities of buying and selling links

If you are an SEO and you are not aware of Matt Cutts' strong opposition to buying links, you must have been living under a rock. However, my hunch is that most businesspeople (at least those who don't live and breathe SEO) are naive to Google's tough st… more »
Posted by Stephan Spencer on 01/31/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines google, link buying, link selling, matt cutts, pagerank            

Buying links - Google's perspective

Following on from yesterday's post on link buying and how it's a legitimate practice in many circumstances... I found a blog comment posted just a few days ago by Google engineer Matt Cutts (yes, I've been blogging a lot about him lately... honestly,… more »
Posted by Stephan Spencer on 08/29/2005 | Permalink

Comments (5)| Comments RSS | Filed under: Search Engines google, link buying, matt cutts, nofollow, oreilly, oreilly network, pagerank, selling link ads, text links            

Link buying - ethical or unethical?

A pet peeve among panelists in a recent SEO Thought Leaders Summit was the engines' opposition to the tactic of link buying. Christine Churchill had some wise words to share about link buying: Search engines like to take the hard line and categorize thi… more »
Posted by Stephan Spencer on 08/28/2005 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines brand visibility, christine churchill, ethics, link buying, seo, site traffic, thought leaders summit            

Buying/selling/brokering PageRank - A slimy approach to SEO

As you may know, a key component to search engine optimization is links from important (i.e. highly PageRank endowed) web pages. I think buying links for PageRank is just plain slimy... the lazy man's approach to SEO. Here's one such hawker. Yuch! more »
Posted by Stephan Spencer on 07/14/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines link buying, pagerank, search engine optimization, seo