Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Aftermath of the Kryptonite Blogstorm

It's been a rough ride for Kryptonite Locks. Last September a blogstorm erupted — due to their unresponsiveness after the discovery that an ordinary Bic pen could pick their bike locks — costing them an estimated $10 million. It all happened so quick… more »
Posted by Stephan Spencer on 07/21/2005 | Permalink

Comments (5)| Comments RSS | Filed under: Blogging, Online PR blogstorm, google, google bomb, googlebomb, kryptonite