Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Writing Content with Savvy Keyword Research

We all know that keywords are important for on-page optimization, but did you know that they can also influence file names, links, and a website's architecture? With that much importance placed on the words used, many SEO gurus believe that keyword resea… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Content keyword research, keywords            

Keywords speak volumes: go after the "long tail"

Sad but true! We don’t control the search engines. All we can do is endeavor to create content that the search engines will find worthy and rank accordingly. To rank for the most generic (yet still relevant) keyword possible, your page content needs… more »
Posted by Stephan Spencer on 04/30/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines keyword theme, keywords, long tail, search engine, targeted keywords