Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

September 2010
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Email open rates - reliable or not?

Trying to do effective email marketing without good, reliable metrics by which to measure success, is like flying blind. Yet the reliability of such a key statistic as the open rate of an email campaign has been eroded for various technical and operation… more »
Posted by Stephan Spencer on 09/28/2005 | Permalink

Comments (0)| Comments RSS | Filed under: Email chris baggot, ctr, doubleclick, email marketer, email_marketing, eric kirby, exacttarget, jim sterne, marketingprofs, rok hrastnik, tend watching, though leaders summit, web analytics association            

Expert advice on e-mail marketing - download it for free

My 2-part article summarizing the recent Thought Leaders Summit on Email Marketing has now been published on MarketingProfs.com (part 1 and part 2). It is for MarketingProfs premium subscribers only unfortunately, so if you have been thinking about su… more »
Posted by Stephan Spencer on 09/01/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Email email marketing, forrester research, jim sterne, marketingprofs, podcasts, rokhrastnik, rss, shar vanboskirk, thought leaders summit            

Top 10 nastiest web analytics problems - EXCLUSIVE Emetrics Summit podcast

Here's something special just for you, dear readers — a "Scatterings" exclusive, courtesy of web analytics guru/author/speaker/WAA co-founder Jim Sterne... Jim has kindly made available a 35-minute podcast titled the "Top Ten Nastiest Web Analytics… more »
Posted by Stephan Spencer on 05/10/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Web Analytics emetrics summit, jim sterne, podcasts, web analytics problems