Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Optimizing your search engine advertising

DoubleClick's Smart Marketing Report in a recent interview of Jamie Crouthamel, president and CEO of Performics, were treated to some words of wisdom on how to launch and optimize a paid search advertising program. Here's some of the takeaways I got o… more »
Posted by Stephan Spencer on 08/17/2004 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Advertising doubleclick, jamie crouthamel, keyword portfolio, online_advertising, performics, roi, search ad copy, search engine advertising, search_engines, smart marketing report