Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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3 Must-See WebProNews Video Interviews on SEO

WebProNews did a bunch of great interviews at SMX West. I wanted to highlight three in particular (granted I'm a bit biased!)... First is this interview of me is on how to optimize the flow of PageRank through your site and the tactic of "PageRank scu… more »
Posted by Stephan Spencer on 04/04/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion adsense, interviews, local search, pagerank sculpting, webpronews            

Convert your Customers by Listening to Bryan Eisenberg

I had the pleasure of interviewing Bryan Eisenberg, who is the co-founder and CPO of Future Now, Inc. Bryan is also a high profile speaker, author, consultant, blogger, and the publisher of GrokDotCom. In additional to his role at Future Now, Bryan is al… more »
Posted by Stephan Spencer on 09/12/2007 | Permalink

Comments (2)| Comments RSS | Filed under: Content, Ecommerce, Online Retail, Conversion conversion rate, interviews, personas, podcasts            

Search marketing successes and learnings at Wards.com

First off, I must apologize for the radio silence for a number of weeks. Over half the month is gone already and I hadn't blogged once! Very naughty! I had a good excuse though -- I was super-busy with my move from New Zealand back home to the States. (Y… more »
Posted by Stephan Spencer on 06/20/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines interviews, paid search, podcasts, ppc, search engine marketing            

Avoiding the landmines with Google quality scores and other paid search gotchas (podcast)

In this hour-long podcast, my conversation with Alan Rimm-Kaufman of paid search agency Rimm-Kaufman Group covers topics of paid search, natural search, books, economics and incentives. We dig deep into paid search, and Alan shares some real gems -- from… more »
Posted by Stephan Spencer on 05/22/2007 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, podcasts, ppc, search engine marketing            

Common mistakes in Paid Search

Last week I conducted a fascinating interview with SEM expert Alan Rimm-Kaufman. You can find the output of it here. Alan made many great points; this one, regarding common mistakes in Paid Search, really stood out: Typical mistakes made by newcomer… more »
Posted by Stephan Spencer on 11/02/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines alan rimm-kaufman, interviews, paid search, ppc, search engine marketing