Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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My interview with Mike Moran, IBM's search marketing pioneer

Ever wonder how easy it is to implement SEO in a giant company like IBM? Mike Moran was kind enough to sit down with me for an interview, to talk about the positive SEO changes he implemented at IBM, how to allocate costs to guarantee a better ROI, and w… more »
Posted by Stephan Spencer on 09/26/2007 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Web Analytics ibm, podcasts, search marketing            

Corporate blogging policy - IBM has one

IBM is encouraging its 320,000 employees to start blogging and have even written up a policy for them. If you want to see a good Corporate Blogging Policy, here is a an example. It is based on common sense, good etiquette, and giving back to the communit… more »
Posted by Stephan Spencer on 09/10/2005 | Permalink

Comments (3)| Comments RSS | Filed under: Blogging best practices, coporate blogging, corporate blogging policy, ibm