Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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Hitwise biased, but in which direction?

Hitwise is a competitive intelligence service that gives you insight into where your competitors get their traffic from and which keywords drive the bulk of their traffic from search engines, among other things. It comes at a price of course -- to the tu… more »
Posted by Stephan Spencer on 11/02/2006 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Web Analytics competitive intelligence, hitwise, metrics, metrics bias            

Paid search optimization tips for the holiday shopping season

Got some nice holiday paid search optimization tips in an email campaign from LookSmart. They started out stating the obvious, that the holidays are a crucial time. But here's a good stat to drive the point home: according to a WebTrends study, one out o… more »
Posted by Stephan Spencer on 09/29/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Retail cpc, hitwise, keyword bidding, leeann prescott, looksmart, online retailer, paid search, search optimization, seasonal messaging, seasonal shopper, shopzilla, webtrends