Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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A Hack for Getting True Google Indexation Numbers?

I don't have much faith in Google's (or any other engine's, for that matter) estimated number of results, and I've held this view for a long time. I believe it to be a wildly inaccurate number. If you think about it, why would a search engine put a lot o… more »
Posted by Stephan Spencer on 05/12/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines estimated results, google, indexation, saturation            

Case Sensitive Google Queries

I've always taught in SEO training sessions that Google queries are case-insensitive. Indeed, Google states this in their online documentation in no uncertain terms: Google searches are NOT case sensitive. All letters, regardless of how you type them,… more »
Posted by Stephan Spencer on 05/02/2008 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines case sensitive, google            

Yahoo Suggest vs Google Suggest

As I mentioned over on Searchlight, Yahoo Suggest is a quick-n-dirty, free keyword research tool that can serve as a nice alternative to Google Suggest. Google Suggest has Yahoo Suggest beat for convenience if you have the Google Toolbar installed, since… more »
Posted by Stephan Spencer on 04/24/2008 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines google, google suggest, keyword research, yahoo, yahoo suggest            

AdWords Domain Aliasing Can Cause Duplicate Content Issues

Howie Jacobson, author of AdWords for Dummies, asked me about the SEO implications of aliasing multiple domain names to one IP address as a workaround for Google's new AdWords rule change. As of April 1st, Google no longer allows a display URL in your Go… more »
Posted by Stephan Spencer on 04/17/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines adwords, canonicalization, duplicate content, google, google adwords            

The Pre-Sell Page: Paid Link Workaround?

With Google taking a hard stance against paid links, some SEOs are getting creative with workarounds. One such "workaround" is the "pre-sell page." First of all, what is a pre-sell page? Basically, it is a page that you craft with the titles/descript… more »
Posted by Stephan Spencer on 03/13/2008 | Permalink

Comments (4)| Comments RSS | Filed under: Search Engines google, grey hat, link buying, paid links, pre-sell pages            

Interview with Google's Matt Cutts at Pubcon

I had the pleasure of sitting down with Matt Cutts, head of Google's webspam team, for over a half hour last week at Pubcon. I invite you to download the audio recording (31 minutes, MP3) and peruse the transcript, which follows below... Stephan Spenc… more »
Posted by Stephan Spencer on 12/17/2007 | Permalink

Comments (46)| Comments RSS | Filed under: Search Engines google, matt cutts, podcasts, seo            

Finding Fresh Opportunities for Blended Search

In this blog post, that can be read on my CNet: Searchlight blog, I describe a specific example of Google's Universal Search results for the term "SEO," and how it can benefit you. One of the more interesting things I noted in this post, was that Google… more »
Posted by Stephan Spencer on 11/13/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines blended search, google, universal search            

Preserve PageRank with an Easy Fix

Big name companies often miss out on one of the basic concepts of SEO: Canonicalization, which means "identifying and consolidating to one, definitive source." How are they missing out? Grab a handful of your favorite companies and see whether or not the… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail, Online PR google, pagerank, seo            

Managing your Site Links in Google

Do you know what site links are? Site links are the additional links to a site that occasionally appear below the listing. I had written about The Planet, in a blog post on CNet. Their additional results in the Google SERPs are a great example of site li… more »
Posted by Stephan Spencer on 11/12/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines google, seo, tools            

Get Inside Google's Head with Maile Ohye

Earlier this summer I had the chance to interview (by phone) Maile Ohye Senior Support Engineer at Google. Maile's role is to support users and webmasters, but also to implement changes in Google's code with feedback from users like you. The podcast of m… more »
Posted by Stephan Spencer on 08/10/2007 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines cloaking, doorway pages, flash, google, google guidelines, maile ohye, podcasts, sitemaps, webmaster central            
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