Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

March 2010
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AdWords Domain Aliasing Can Cause Duplicate Content Issues

Howie Jacobson, author of AdWords for Dummies, asked me about the SEO implications of aliasing multiple domain names to one IP address as a workaround for Google's new AdWords rule change. As of April 1st, Google no longer allows a display URL in your Go… more »
Posted by Stephan Spencer on 04/17/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines adwords, canonicalization, duplicate content, google, google adwords            

Bid jamming and gap surfing

Late last month I spoke at the "Successful Online Advertising conference in Auckland. One of the questions that came up during the session on paid search was around the tactics of gap surfing and bid jamming. A lot of people in the audience didn't know t… more »
Posted by Stephan Spencer on 09/06/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines bid jamming, gap surfing, google adwords, ppc, search advertising, successful-online-advertising, yahoo search marketing