Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

July 2010
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Optimizing your content for more Google AdSense revenue

Optimizing your site for higher search engine rankings is an obvious activity for anyone with a website. Optimizing your site for higher conversion rates is another obvious one. But how about optimizing for higher advertising revenue — specifically, a… more »
Posted by Stephan Spencer on 11/29/2005 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Content, Online Advertising advertising revenue, content pages, google adsense, keyword themes, marketingsherpa, seo, usa today            

Coverage of SES San Jose: Earning from Search & Contextual Ads

Hello from sunny San Jose. I'm at the Search Engine Strategies conference - THE place to be if you care about search. I'm going to be blogging the sessions, so stay tuned over the next 4 days. Here's my first installment: a recap on the session I atte… more »
Posted by Stephan Spencer on 08/08/2005 | Permalink

Comments (2)| Comments RSS | Filed under: Search Engines, Online Advertising adsense, gokul rajarem, google adsense, jason calacanis, jen slegg, link units, optimizing ads, scott meyer, search_engine_strategies, seo, ses, site targeting, will johnson, yahoo publisher network, ypn            

Caveat Emptor (Bidder Beware) - Google AdWords contextual ads gone wrong

Google's contextual advertising technology that they picked up with the Applied Semantics acquisition isn't flawless. It's not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instan… more »
Posted by Stephan Spencer on 08/15/2004 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Branding, Online Advertising applied semantics, contextual advertising, google, google adsense, online_advertising, search_engines